Job Profile – Social Media Manager

Job Title: Social Media Manager

Reports To: Marketing Analyst

Job Location: Itanagar

Position Type: Full-Time

Job Summary:

The Social Media Manager is responsible for creating, curating, and managing content across various social media platforms to build and maintain a strong online presence for the brand. The role involves strategy development, content creation, audience engagement, and performance analysis to drive brand awareness, customer engagement, and overall business goals.

Key Responsibilities:

1. Social Media Strategy Development

• Develop and implement a comprehensive social media strategy that aligns with the brand’s goals and target audience.
• Identify key performance indicators (KPIs) and set measurable objectives for social media campaigns.
• Stay up-to-date with industry trends, emerging platforms, and competitor activities to refine social media strategy.

2. Content Creation and Curation

• Plan, create, and schedule engaging content (including text, images, videos, infographics, etc.) for various platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.
• Work with the design and content teams to ensure all social media content is on-brand, visually appealing, and optimized for each platform.
• Curate user-generated content, brand mentions, and relevant industry news to share with the community.

3. Community Engagement and Brand Voice

• Engage with followers, respond to comments, direct messages, and mentions to foster relationships and enhance community engagement.
• Monitor social media conversations and sentiment to maintain a positive brand image.
• Ensure consistency in tone, style, and messaging across all platforms, adhering to the brand voice.

4. Campaign Management

• Plan, execute, and monitor paid and organic social media campaigns to promote products, services, and brand initiatives.
• Collaborate with other departments (e.g., marketing, sales, customer service) to create cross-functional campaigns that align with company objectives.
• Utilize social media tools (e.g., Hootsuite, Buffer, Sprout Social) to schedule and track posts and campaigns.

5. Analytics and Reporting

• Analyze performance metrics (engagement rates, reach, clicks, conversions) to evaluate the effectiveness of social media efforts.
• Prepare regular reports on social media performance, presenting insights and actionable recommendations to optimize future campaigns.
• Use insights to continuously improve strategies and enhance ROI on social media investments.

6. Influencer and Partnership Management

• Identify and collaborate with influencers, brand ambassadors, and external partners to increase brand visibility and reach.
• Negotiate partnerships and campaigns that align with the brand’s values and target market.

7. Crisis Management and Reputation Monitoring

• Monitor online conversations for potential issues or negative sentiment and address them in a timely and professional manner.
• Develop and execute crisis communication strategies if necessary.

Qualifications:

Education:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (preferred).
• Certification in Social Media Marketing (e.g., Hootsuite, HubSpot, or Google Analytics) is a plus.

Experience:

• 1–2 years of experience in social media management or digital marketing.
• Proven track record of creating successful social media campaigns across various platforms.
• Experience with paid social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) is a plus.

Skills:

• Proficient in social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, etc.) and their advertising tools.
• Strong writing, editing, and communication skills.
• Knowledge of social media analytics tools (Google Analytics, Facebook Insights, etc.).
• Basic graphic design skills or familiarity with design tools (Canva, Adobe Creative Suite, etc.).
• Ability to multitask, prioritize, and work in a fast-paced environment.

Personal Traits:

• Creative thinker with an eye for detail and storytelling.
• Strong problem-solving and decision-making skills.
• Proactive and results-driven with a passion for social media and digital marketing.
• Ability to work collaboratively in a team environment.
• Adaptable and quick to respond to changes in trends and audience behavior.

Key Performance Indicators (KPIs):

• Increase in social media followers and engagement (likes, comments, shares).
• Growth in website traffic and conversions driven by social media campaigns.
• Reach and impressions of branded content.
• Performance of paid campaigns (CPC, ROI, CPA).
• Customer sentiment and online reputation.

To Control & Monitor: MTS & Entry Level Staff

To Report: Marketing Analyst

Work Time: 9am – 5pm

Pay level: Level 3 (10K – 14K per month) + Bonus + Incentive

Week off: Once a Week